The Umbria PDO Olive Oil Consortium, on the occasion of this year’s new oil, is organizing a tour of Umbria for high-profile foreign journalists on the last weekend of October 2015 with the goal of promoting Umbrian PDO olive oil culture.
The tour will tell the story of our region and include excursions among the artistic and historical treasures of Umbria, its local people and customs, as well as the flavors of its traditional products and cuisine.
The “Golden Phoenix” tour will head to Umbria, a region rich in history, full of medieval towns, artistic treasures and untouched landscapes. We will visit places related to oil production such as Lake Trasimeno and Polvese Island, where we will fish with local fishermen; Solomeo, a town restored by cashmere entrepreneur Brunello Cucinelli; Assisi, world-renowned for its basilica and for the figure of St. Francis; Spello, a town nestled among olive groves; Foligno with its historic architecture; and Spoleto, the beautiful home of the “Festival of the Two Worlds.”
It will be a story of the places and the people who make Umbria unique in all over the world. It is a story of Umbria PDO extra virgin olive oil as told by the oil mills who have organized the various initiatives and events for international journalists who will discover how Umbria PDO olive oil is born out of both knowledge and innovation.