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Charlotte Horton
Has been making award-winning wines in Tuscany for over 20 years. She has restored two Castles in Tuscany. At the second, Castello di Potentino, she has revitalized an abandoned estate, planting new vineyards, bringing olive trees back into production and creating a cultural centre, aka ‘The 21st Century Castle’, where people can stay in a rural family atmosphere. She has been running food and wine pop-up events in Italy, Canada, New York, London, Ireland and France since 2010. Charlotte is currently working on a book about Potentino Life with photographer Michael Woolley. Before moving to Italy, she worked for Vogue Magazine, Secker and Warburg Publishing House and then as a freelance journalist. In 2013, she was recognized as one of the Barclay’s Women of Achievement.
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The real olive oil and rural authenticity in adverse conditions
How do you manage to sell olive oil and wine at a price that is economically sustainable but cannot possibly be competitive with rapidly descending supermarket prices? For us the strategy is conservation, diversification, outreach and a lot of hard work