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A postmark for Pantaleo oil

The most attentive collectors managed to get the special edition of a stamp cancellation celebrating the “Selezione Oro” bottle of the well-known oil producing company from Fasano, Apulia, including a postcard illustrated by artist Doriano Strologo 

Maria Carla Squeo


Brazil. Imports of olive oil and table olives

Over the last ten crop years the trend in imports per product category has altered considerably. Currently, 87% of imported oil is of the virgin or extra virgin olive oil category, 12% is olive oil and only 1% is olive pomace oil. 

International Olive Council


A new glance on olive oil

On 12th September, at Munich Simei-Drinktec, Luigi Caricato was the only speaker dealing with olive oils in his remarks titled “The evolution of packaging and marketing in the olive oil sector. From selection of materials to visual design”.

Olio Officina


Being olive oil tasters

What kind of tool is the olive oil panel test? Has it been useful, 25 years after its institution? Does tasters and panel heads training work or does it involve any gaps? We have talked about all this and much more with the President of Società Italiana per lo Studio delle Sostanze Grasse (Italian association for research on fatty substances), Professor Lanfranco Conte

Luigi Caricato

Packaging contest. Entries are open

All extra virgin olive oil producers and packers can take part in the fifth edition of the contest Le Forme dell’olio, organized by Olio Officina to further enhance and give increased visibility to olive oils of excellence

Olio Officina


Oil under the spotlights

The International Olive Council has a very dense agenda of initiatives for the final part of the year. They range from strictly economic matters, also related to market statistical data, to focus on research, including an important meeting involving the most prestigious scholars and another rendez-vous, in preparation to an international workshop that will be held in Davis, US, in January 2018, to finish with promotional activities in Japan, United States and China

International Olive Council


Evooleum 2018

Published by Mercacei, the second edition of the Guide presents the World's Best 100 extra virgin olive oils, recognized at the Evooleum Awards, international prizes for quality in extra virgin olive oil, organized by Aemo, Spanish Association of Olive municipalities, and Mercacei

Olio Officina


Immaculate labels

Innovation. In the era of visual and tactile communication, Arconvert provides the most effective materials to trigger stimuli and emotions, depending on the relevant target. Interview with marketing manager Chiara Tomasi

Maria Carla Squeo

A project of brand identity

The greatest challenge is to condense the identity of a product into a few square inches of paper. Unlike wine, oil labels – apart from a very few interesting projects of packaging – are more formal, with similar colour schemes, consisting of various shades of green and yellow, and with a more central and traditional design

Alessia Cipolla


New ways to communicate

For years, extra virgin olive oil bottles have been austere, but they have slowly and progressively changed, so much that they have reached the segment of luxury, as high fashion has done

Maria Carla Squeo


The estimates for the 2017/18

World Production of Olive Oil will increase by 5% next season. According to the last international forecast coordinated by Juan Vilar, Strategic Consultant and Professor of the University of Jaén (UJA); and Jorge Pereira, Professor at the University of the Republic of Uruguay, a global production of olive oil of 2,826,890 tons is expected in the 2017/18 season, representing an increase by 5% regarding the previous season

Olio Officina


China, olive oil import trends

Imports of olive oil and olive-pomace oil in China increased steadily. As regards the origin of imports, in the last crop year, 95% came from countries in the European Union. In the 2015/16 crop year, China produced 5000 t of olive oil, which is a 75% increase compared to the previous year

International Olive Council

New customs nomenclature

Proposal for the harmonisation of the customs system as regards the virgin olive oil group (1509 and 1510). International Olive Council is proposing that the WCO consider the possibility of aligning the customs headings with the definitions established in the IOC standard for olive oils and olive-pomace oils, providing a definition for each heading, with a view to improving market transparency, preventing fraud and, ultimately, protecting product quality and consumers

International Olive Council


Customer or consumer?

Customers nowadays want to be part of the project behind the production process leading to the creation of products and provision of services. They are no longer spectators in the marketing theatre

Alfonso Pascale


World olive oil and table olive market trends in 2016/17

According to the new figures received, world production of olive oil in 2016/17 will decrease by approximately 20% compared to the previous crop year. This decrease is the result of a fall in production in producer countries in general and in particular in European producer countries, which will together see a 25% decrease

International Olive Council


The right price for oil

It is unwise to be overly thrifty when choosing what olive oil to buy. Rather than the apparently lower price, one should consider the best quality-price ratio and the flavouring efficiency of the oil. There is a problem however: although it is deeply rooted in our culinary tradition, we are still incapable of discerning good from bad oil.

Luigi Caricato

Olive growing in Italy

At the invitation of the Italian authorities, the 105th session of the Council of Members of the International Olive Council will be held in Rome (Italy) from 23 to 26 May 2017. Olive growing is an important agricultural activity in Italy, generating 3 151 million euros in the olive oil sector, and accounting for 2.4% of the value of agrifood production

International Olive Council


Training courses in the oil sector

Why is it that undergraduate master’s degrees in olive tree cultivation and oil-making techniques have very little success, and never evolve to more advanced degrees? Why is it that no attempt is made to change vocational education and bring a breath of fresh air to a sector now at a standstill? And what about the role of the oil specialist? Where can one acquire blending skills? There are no specific courses for future blenders. And even the schools for professional tasters have great limitations

Mariangela Molinari


The Portuguese Olive Sector

The olive growing area in Portugal is of 352 000 ha, of which 23% is irrigated while the rest is rain-fed. The largest olive tree domains are found in the Alentejo region, which accounts for 50% of the total olive growing area, followed by Tras-os-Montes (22%), Centro (18%); Ribatejo (7.7 %) and Algarve ( 2.3%). Close to 97.5% of the total surface area is used to grow olives for olive oil, while the rest is used for table olives. Six per cent of the olive growing area is used for organic olive farming.

International Olive Council


Does packaging help sales?

In recent years, great efforts have been made to improve the quality of extra virgin olive oil, but what about its appearance? Is design a critical factor? Packaging, a key tool in sensory marketing, strongly influences the choices made by customers standing in front of a supermarket shelf crammed with bottles of similar price and quality

Mariangela Molinari

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Is the oil sector changing?

If we persist with our irrational opposition to every type of scientific research, resting on our laurels, the price that we will pay will only get higher. Luckily, after years and years of pity party, hoping in public aids, the producers now are starting to change attitude. We are finally hearing about projects aimed at renovating and increasing production

Domenico Fazio


The Turkish olive oil sector

The value and unique characteristics of olives and olive oil have been acknowledged for centuries and are gaining even more prominence today. Cultivation of this noble fruit is concentrated in specific regions of the world, primarily in the countries bordering the shores of the Mediterranean. Turkey is one of those fortunate countries and is ranked as the world’s second biggest producer

International Olive Council


The greatest challenges

Special report on the WOOE, with interviews. Madrid is hosting the sixth World Olive Oil Exhibition on March 29th and 30th. What is the latest news from the global olive oil industry? Here is the opinion of Luigi Caricato, executive director of Olio Officina: "Less than 4% of oil for human consumption in made from olives, so it is clear that there is enough space for every oil-producing country. We need to work together to promote its consumption"

Olio Officina


Olive farming in Tunisia

The recent Olio Officina Festival gave the Italian audience the opportunity of getting a better view of the olive compartment in this North African country. Though endowed with a vast array of varieties that have adapted to its many environmental conditions, Tunisian oil production mostly relies on two cultivars: Chemlali, representing 70% of the olives employed, and Chetoui

Mariangela Molinari

Trends in global consumption of table olives

The global consumption of table olives in recent years has multiplied by 2.7, increasing by 182.0% over the period 1990/91–2016/17

International Olive Council


The winners of the 2017 Forme dell’olio contest

After four years, our international packaging contest is already bearing fruit. Below are the winners of all the competition categories: presentation packaging, Horeca and retail market packaging, and best label. Special awards for most innovative idea, best product line, originality of style, best collectibles, and social and educational value

Olio Officina


Spain, the first global producer and exporter

Spain has increases its extra-EU exports of olive oil and olive pomace oil by 20% in the first 11 months of 2015/16 (October 2015-August 2016), compared to the previous crop year

International Olive Council


The 2017 Forme dell’Olio contest

Everything is ready for the fourth edition of the contest devoted to the packaging and labelling of olive oil. There is a great novelty this year: it is now possible to enter labels only, which will be judged separately in a distinct category. Quality, as we all know, lies not only in the content, but also in the container: its importance should be better acknowledged, and more attention should be paid to its aesthetics and functionality

Olio Officina