Economy page 4 of 5

China, olive oil import trends

Imports of olive oil and olive-pomace oil in China increased steadily. As regards the origin of imports, in the last crop year, 95% came from countries in the European Union. In the 2015/16 crop year, China produced 5000 t of olive oil, which is a 75% increase compared to the previous year

International Olive Council


New customs nomenclature

Proposal for the harmonisation of the customs system as regards the virgin olive oil group (1509 and 1510). International Olive Council is proposing that the WCO consider the possibility of aligning the customs headings with the definitions established in the IOC standard for olive oils and olive-pomace oils, providing a definition for each heading, with a view to improving market transparency, preventing fraud and, ultimately, protecting product quality and consumers

International Olive Council


Customer or consumer?

Customers nowadays want to be part of the project behind the production process leading to the creation of products and provision of services. They are no longer spectators in the marketing theatre

Alfonso Pascale


World olive oil and table olive market trends in 2016/17

According to the new figures received, world production of olive oil in 2016/17 will decrease by approximately 20% compared to the previous crop year. This decrease is the result of a fall in production in producer countries in general and in particular in European producer countries, which will together see a 25% decrease

International Olive Council

The right price for oil

It is unwise to be overly thrifty when choosing what olive oil to buy. Rather than the apparently lower price, one should consider the best quality-price ratio and the flavouring efficiency of the oil. There is a problem however: although it is deeply rooted in our culinary tradition, we are still incapable of discerning good from bad oil.

Luigi Caricato


Olive growing in Italy

At the invitation of the Italian authorities, the 105th session of the Council of Members of the International Olive Council will be held in Rome (Italy) from 23 to 26 May 2017. Olive growing is an important agricultural activity in Italy, generating 3 151 million euros in the olive oil sector, and accounting for 2.4% of the value of agrifood production

International Olive Council


Training courses in the oil sector

Why is it that undergraduate master’s degrees in olive tree cultivation and oil-making techniques have very little success, and never evolve to more advanced degrees? Why is it that no attempt is made to change vocational education and bring a breath of fresh air to a sector now at a standstill? And what about the role of the oil specialist? Where can one acquire blending skills? There are no specific courses for future blenders. And even the schools for professional tasters have great limitations

Mariangela Molinari


The Portuguese Olive Sector

The olive growing area in Portugal is of 352 000 ha, of which 23% is irrigated while the rest is rain-fed. The largest olive tree domains are found in the Alentejo region, which accounts for 50% of the total olive growing area, followed by Tras-os-Montes (22%), Centro (18%); Ribatejo (7.7 %) and Algarve ( 2.3%). Close to 97.5% of the total surface area is used to grow olives for olive oil, while the rest is used for table olives. Six per cent of the olive growing area is used for organic olive farming.

International Olive Council

Does packaging help sales?

In recent years, great efforts have been made to improve the quality of extra virgin olive oil, but what about its appearance? Is design a critical factor? Packaging, a key tool in sensory marketing, strongly influences the choices made by customers standing in front of a supermarket shelf crammed with bottles of similar price and quality

Mariangela Molinari


Is the oil sector changing?

If we persist with our irrational opposition to every type of scientific research, resting on our laurels, the price that we will pay will only get higher. Luckily, after years and years of pity party, hoping in public aids, the producers now are starting to change attitude. We are finally hearing about projects aimed at renovating and increasing production

Domenico Fazio


The Turkish olive oil sector

The value and unique characteristics of olives and olive oil have been acknowledged for centuries and are gaining even more prominence today. Cultivation of this noble fruit is concentrated in specific regions of the world, primarily in the countries bordering the shores of the Mediterranean. Turkey is one of those fortunate countries and is ranked as the world’s second biggest producer

International Olive Council


The greatest challenges

Special report on the WOOE, with interviews. Madrid is hosting the sixth World Olive Oil Exhibition on March 29th and 30th. What is the latest news from the global olive oil industry? Here is the opinion of Luigi Caricato, executive director of Olio Officina: "Less than 4% of oil for human consumption in made from olives, so it is clear that there is enough space for every oil-producing country. We need to work together to promote its consumption"

Olio Officina

Olive farming in Tunisia

The recent Olio Officina Festival gave the Italian audience the opportunity of getting a better view of the olive compartment in this North African country. Though endowed with a vast array of varieties that have adapted to its many environmental conditions, Tunisian oil production mostly relies on two cultivars: Chemlali, representing 70% of the olives employed, and Chetoui

Mariangela Molinari


Trends in global consumption of table olives

The global consumption of table olives in recent years has multiplied by 2.7, increasing by 182.0% over the period 1990/91–2016/17

International Olive Council


The winners of the 2017 Forme dell’olio contest

After four years, our international packaging contest is already bearing fruit. Below are the winners of all the competition categories: presentation packaging, Horeca and retail market packaging, and best label. Special awards for most innovative idea, best product line, originality of style, best collectibles, and social and educational value

Olio Officina


Spain, the first global producer and exporter

Spain has increases its extra-EU exports of olive oil and olive pomace oil by 20% in the first 11 months of 2015/16 (October 2015-August 2016), compared to the previous crop year

International Olive Council

The 2017 Forme dell’Olio contest

Everything is ready for the fourth edition of the contest devoted to the packaging and labelling of olive oil. There is a great novelty this year: it is now possible to enter labels only, which will be judged separately in a distinct category. Quality, as we all know, lies not only in the content, but also in the container: its importance should be better acknowledged, and more attention should be paid to its aesthetics and functionality

Olio Officina


The 2016 olive season in Italy

We do not expect it to be a memorable harvest. Quite the opposite, and many farmers are rather concerned. The olive fruit fly has wreaked havoc all over Italy, from north to south. Yet, compared to the disastrous 2014 season, there is a greater degree of optimism, because at least nobody was caught unprepared

Luigi Caricato


Olive harvests in the Mediterranean countries

What is the outlook of the olive harvesting season in the Mediterranean countries? The estimates of a renowned international olive oil broker who operates on the Greek, Spanish, Tunisian, Turkish and Moroccan markets. There is still a lot of uncertainty regarding the overall amounts of available oil and the prospects of the key olive-producing countries

Adriano Caramia


Olive growing in Tunisia

In response to the invitation from the Tunisian authorities, the 27th extraordinary session of the International Olive Council (IOC) will be held in Hammamet (Tunisia) from 11 to 16 July. Olive oil is a key export product given that more than 80 pc of local production is exported. Tunisia is the second exporter worldwide after the European Union

International Olive Council

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Naturally richer in polyphenols

Cibus, the most important fair in the food and drink sector in Italy, was the occasion to present a new jewel in the crown for the Olitalia Group: the new “30” extra-virgin olive oil

Olio Officina


Olive oil and table olives in 2015/16

The analysis of the market data for the 2014/15 and 2015/16 crop years and the changes with respect to the estimates released in November 2015

International Olive Council


Olive growing in Iran

This month we will be focusing on olive cultivation in Iran, a country that is a Member of the International Olive Council since January 2004 and which will be hosting the 47th meeting of the IOC Advisory Committee on Olive Oil and Table Olives and a regional seminar on quality, marketing and biodiversity, both scheduled to take place in Tehran on 16 and 17 May 2016

International Olive Council


New World oil presses forward

The US has always tried to excel in every field. California now seems to want to replicate the success it had with wine. If this is the case, no doubt it will succeed. They are executing a well-laid strategy, and leaving nothing to chance. After breaking with the International Oil Council, the US intends to fight Europe’s hegemony. In this respect, Italian companies are particularly vulnerable, since they often find themselves under the eye of the anti-fraud units. In perspective, we, who have unwittingly been the most helpful in paving California’s road to success, will be the ones who will presumably lose the most.

Massimo Occhinegro

Trends in World Olive Oil consumption

World consumption of olive oil increased 1.8 fold in volume between 1990/00 and 2015/16. As can be seen from Chart 1, this upward movement has been located primarily in non-IOC member countries whose share of world consumption climbed from 11 pc to 24 pc between the start and end years of the reporting period. In 2015/16, the volume of olive oil consumed at world level looks set to be around 4.6 pc higher than in 2014/15

International Olive Council


Choosing the right container

Which are the best containers for storing extra virgin olive oil, and for retail purposes in particular? What are the best materials? What should we look for? How do we clean these vessels? Packaging is a critical factor, because oil cannot be sold unbottled on the retail market

Lorenzo Cerretani, Giovanni Lercker, Stefano Cerni, Luigi Mengucci


Trends in US olive oil imports: bulk and packaged

Over the last two decades, US imports of olive oil and olive pomace oil have increased almost two and a half times, rising from 125 000 t in 1993/94 to 311 000 t in 2014/15

International Olive Council


The elegance of oil

Appearances count. It is evident from the beautiful shapes of the bottles of extra virgin olive oil that are on the market. Every aspect deserves due attention. Form and content must both be faultless. The label too is extremely important, since it always catches the eye of the consumer. A contest, "Olio Officina - Le forme dell'olio", is now on its third edition. Rules and regulations are now available

Olio Officina