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Advertising, not propaganda

Interview with Massimo Occhinegro. The success or failure of an olive oil launched on the market depends on the business choices we make. Advertising is very useful, because through its repeated series of messages it helps consumers understand an extra virgin olive oil’s value and individual qualities – note the plural, since they really are numerous and varied. Although it has been produced for millennia, the oil obtained from olives remains a food/condiment which in many ways is still unexplored, waiting to be discovered. Today’s consumers should only be made aware, but never forced into making a choice.

Luigi Caricato


International Mario Solinas Quality Award 2019

Between 11 and 15 March, members of the international panel of the 2019 edition of the Mario Solinas Award judged the 164 contenders and have selected the top three winners from each group, as well as the finalist oils

Olio Officina


Oiling the machinery

Industrial archaeology. From patent to product advertising. A look back at the past

Antonio Monte


Focus Bilan Oléicole 2018-2019

Est une campagne oléicole exceptionnelle de point de vue production d’olive. La campagne oléicole actuelle se démarque par un nouveau record de production des olives, qui de l’ordre de 2.000.000 tonnes d’olives, soit une hausse de 42 % par rapport à la moyenne de production des olives des cinq dernières années

Noureddine Ouazzani

Tell, taste and conquer

After The Last Year’s Success, David Neuman Returns To The World Olive Oil Exhibition. “How to export EVOO to the USA” will be his conference topic. In the program of conferences, alongside him, there will be Joseph Profaci, director of the North American Olive Oil Association (NAOOA) and Alexandra Kicenik Devarenne, international olive oil consultant based in California, among others

Olio Officina


A "turnkey" oil mill

The Olive Oil Center of Excellence of GEA signs contract for the largest oil mill in Asia in the Kingdom Saudi Arabia. The project, which exceeds three million euros, offers an integrated solution that includes civil engineering, automation, processes, training and machinery

Olio Officina


Evooleum Awards

Madrid hosts the Evooleum Awards Ceremony to the Best EVOOs of the WorldMercacei Publishing Group delivered on January 21 a total of 36 Awards to the best producers in the world according to the EVOOLEUM Best of Class Awards, the International Awards for the Quality of Extra Virgin Olive Oil. In addition, chef María José San Román receive

Olio Officina


Forme dell’Olio awards 2019. The winners

Now in its sixth edition, the packaging and visual design competition dedicated to olive oils has achieved impressive results, clearly showing that an innovative approach is gradually taking hold among producers

Olio Officina

Brazilian imports of olive oil and olive-pomace oil

Have risen by 28% over the course of the 2017/18 crop year, reaching 76 816.6 tonnes compared to the previous crop year and surpassing the average volumes of the last four crop years. Portugal, the main exporter 

International Olive Council


Olive oil estimates 2018/19

According to the official country data and the estimates of the IOC Executive Secretariat, world production in 2018/19 is estimated at around 3 064 000 t, which would be a decrease of approximately 7.6% compared to the previous year. Consumption is expected at 2 916 500 t. Imports and exports are expected to exceed 890 000 t respectively

International Olive Council


Table olive estimates 2018/19

World production for the 2018/19 crop year is estimated at 2 735 500 t, a 7% decrease compared to the previous crop year. IOC member countries account for 91% of world production and will see a decreaseof 5.7% compared to the previous crop year

International Olive Council


Olive oil performance in 2017/18

The group of experts who are responsible for monitoring olive oil statistics for the IOC met on 1 October at headquarters in Madrid. According to the provisional data provided by the countries, global production reached 3 315 000 t in the 2017/2018 crop year, although the data is only provisional.

International Olive Council

There’s no universal blend

Interview to Fabrizio Fusi, founded two companies Castel del Chianti and Fiorentini Firenze: "You have to aim for an oil that’s as harmonious as possible. Everyone always wants an oil that’s not too fruity, not too bitter and not too pungent. A mild oil raises fewer issues with a consumer, but the milder an EVO is, the more criticism it will encounter during panel tests and in any case, it will have a shorter shelf life"

Luigi Caricato


Turkey aims to increase olive oil production

A country in great evolution, with a high and consistent demand for sustainably sourced olives and olive oil. Turkish exporters require stable production. The aim is to focus on new export markets like the Far East and South America. Demand is also increasing in the USA. There is another goal not to be neglected: to increase the average per capita domestic consumption of olive oil to 5 kgs. Interview with Davut Er, chairman of Aegean Olive and Olive Oil Exporters’ Association

Luigi Caricato


Evooleum Guide 2019 with the World's Best 100 EVOOs

Mercacei has launched the third edition of the World's Top 100 Extra Virgin Olive Oils Guide that showcases the selection of the 100 best EVOOs in the world according to the results obtained in the Evooleum Awards. A deluxe edition, prologued by the renowned Italian chef Carlo Cracco, where the reader can find Mediterranean recipes by 3 Michelin-star-chef Quique Dacosta, surprising articles about culinary uses of extra virgin olive oil, the latest trends in the world of the olive tree and more, much more

Olio Officina


The 2019 Forme dell’Olio contest

The sixth edition of the olive oil packaging and visual design contest among categories appear gift packaging, retailoils and travel oils. Beauty and functionalityhave played the lion’s share, leading to a number of special awardsand commendations. The Le Forme dell’Olio Award aims at paying tributeand awarding the most innovative andbravest companies

Olio Officina

Extra-Virgin Oils hit the markets

The Art and Science of Blending.The new issue of OOF International Magazine, summer 2018. Only for you, here is a preview of the table of contents including all articles

Olio Officina


The Latin-American olive sector

At the invitation of the Argentine authorities, the 107th session of the Council of Members was held from 18 to 21 June 2018, in Buenos Aires (Argentina). After the meeting of the Council of Members, on 22 June 2018, the International Olive Council (IOC) and the Argentine authorities held an international seminar on the olive oil sector in the Americas

International Olive Council


Olive growing in Argentina

In the Americas, Argentina is the leader both as producer and exporter of olive oil and table olives. Across all provinces, modern production systems co-exist with traditional systems. Modern farming systems, such as intensive or super-intensive farming, are the models generally applied in the various olive growing regions of this country

International Olive Council


Oliena, the enhancer

Food design. It is undoubtedly the missing tool among kitchen and table utensils. It is designed to help oil tell its story and express its differentiating attributes at best

Mauro Olivieri

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When we say oil and table olives

The 51st meeting of the Advisory Committee on Olive Oil and Table Olives was held on 24 April 2018 in Amman, Jordan. World olive oil consumption in 2017/18 is expected to reach 2 950 000 t, which is 8% higher than the last crop year.  World consumption of table olives is expected to reach 2 786 000 t, which would be a 1% increase compared to the previous crop year

International Olive Council


Olive Growing in Jordan

The olive sector is one of the most important sectors in Jordan due to the large volume of investment it attracts.  Jordan is home to some of the oldest olive trees in the world. It is one of the oldest historic olive habitats in the world and the olive tree is considered to be an important part of Jordanian heritage. Olive growing is spread over two regions of the country, in the west and north-east. As of the year 2000, Jordan achieved self-sufficiency in the production of both olive oil and table olives

International Olive Council


Carapelli, the new Renaissance

Non Filtrato, Il Nobile, Oro Verde, Bio: tradition and innovation for an extra virgin olive oil project. Quality, mastery, and beauty

Olio Officina


Tunisian olive oil: branching out

With a long history of olive oil production, the quality of Tunisian oil is going through a resurgence. To delve a little deeper into Tunisian olive oil, we spoke to Lisa Paglietti, project leader of the FAO-EBRD project Facilitating Effective Policy Dialogue in Tunisia’s Olive Oil Sector

Olio Officina

The Japan olive oil market

People are choosing extra virgin olive oil for its health benefits. An increasing amount of information is being published on this product. Japan has closed its imports of olive oil and olive pomace oil for the 2016/17 crop year at 56 853 t, which is up by 0.2% compared to last year. Ninety eight per cent of total imports come from European countries. For the last four crop years, Spain has been in the lead with 59% of the total, followed by Italy with 37% and Greece with 1%. Trend in imports of olive oil and olive pomace oil in the japanese market

International Olive Council


The Us olive oil market

WOOE. Interview with David Neuman, ceo of Gaea North America and soon-to-be independent consultant for the US olive oil market. Following his masterclass, will be available for an hour to answer questions or concerns from producers and professionals

Olio Officina


The WOOE’s success

“The 7th World Olive Oil Exhibition tends to be the Fair’s consolidation as the world’s reference for olive oil. The Gourmet Area – claims José Luis Murcia, the executive director of the exhibition – is an invaluable asset because it allows us to widen the gastronomic possibilities offered by such a delightful and versatile product as the olive oil. The trade – adds Murcia answering to our interview – is always the key objective of the Wooe, which concentrates its work on increasing business contacts among purchasers and sellers”

Maria Carla Squeo


United States. Olive oil imports, trends

Over the years, structural changes have been observed in the import market. Spain currently dominates the bulk market and is gaining volume in the bottled container sector. For the second year in a row, Spain is the first supplier to the US in terms of volume

International Olive Council