Economy

The elegance of oil

Appearances count. It is evident from the beautiful shapes of the bottles of extra virgin olive oil that are on the market. Every aspect deserves due attention. Form and content must both be faultless. The label too is extremely important, since it always catches the eye of the consumer. A contest, "Olio Officina - Le forme dell'olio", is now on its third edition. Rules and regulations are now available

Olio Officina

The elegance of oil

It should be clear however that it is not an easy contest. The organization of “Olio Officina – Le forme dell’olio”, now on its third year, is rather complex, and currently, there are no outstanding novelties on the market. Anybody visiting specialized fairs and exhibitions would be aware of this.

The contest was devised and created with the purpose of encouraging businesses to invest in this aspect. The final aim is to contribute to giving extra virgin olive oils, the quality of which has doubtlessly improved since the past, an elegant appearance. Companies must learn to pay greater attention to the aesthetics of their bottles and cans.

Due consideration should be given to the overall design of the vessel, which ideally, should be both practical and pleasing to the eye. Just like contests focusing on the quality of oil have contributed to improving the performances of companies operating in this field, it is our hope that the same will happen with a contest turning the spotlight on packaging and appearance.

The complete set of Rules and Regulations follows. No great change has been made since last year. This is what is required to take part:

The award ceremony will take place in Milan, on Friday, January 22, during the 5th Olio Officina Festival.


“LE FORME DELL'OLIO” - 2016
INTERNATIONAL PACKAGING AND INNOVATION CONTEST

OFFICIAL RULES

CLAUSE 1

Olio Officina is proud to announce that it will hold the second edition of the International Packaging and Innovation Contest “Olio Officina - Le forme dell’olio” in Milan, Italy, in collaboration with media partners Olio Officina Magazine (www.olioofficina.it) and Olio Officina Globe (www.olioofficina.com).

The aim of the Contest is to highlight the importance of packaging, and the care that should be given to this aspect when marketing extra virgin olive oil. Companies should continuously strive to improve the appearance of their merchandise, because inevitably oil purchasers will not only take into account product quality, but also the aesthetics and functionality of the package.

CLAUSE 2

An Administrating Committee chaired by Mr Luigi Caricato, an Italian oil expert, is in charge of supervising, monitoring and verifying every stage of the organization and execution of the second edition of the International Packaging and Innovation Contest “Olio Officina - Le forme dell’olio”. All decisions made by the Administrating Committee are final and binding.

CLAUSE 3

Only packages that comply with the laws regarding extra virgin olive oil can enter the International Packaging and Innovation Contest “Olio Officina - Le forme dell’olio”.

CLAUSE 4

Any company, be it a packaging or marketing enterprise, an olive farm, olive mill or a farmers' cooperative, may enter the International Packaging and Innovation Contest “Olio Officina - Le forme dell’olio”.

CLAUSE 5

The Jury, whose members are selected for their competency in every aspect taken into account, will decree the best presentation packaging among the samples entered in the Contest. The decision will take into account the aspect of the bottle or other containers used to store the oil, as well as all other elements, including seals, caps, labels, back labels, neck labels, capsules, and if present, the bottle case.
User-friendly containers that present no safety hazards when being opened will be commended.

CLAUSE 6

To better assist the smaller companies having a limited budget for innovation, the Contest will divide the entrants into various categories, as listed in Clause 4. Awards will be given for each category; however, no distinction will be made when decreeing the outright winner of the Contest.

CLAUSE 7

Companies that have been found guilty of fraud, sophistication or mafia association are not eligible to enter the Contest and therefore cannot submit their packages.

CLAUSE 8

Contest participation and entry submission.
Contest entrants are requested to fill in the application form and email a copy of it to the official electronic address (posta@olioofficina.com) of the Contest. The original of the application form must be sent to the Contest headquarters, in the parcel containing the entered samples.

The deadline for entering the contest is December 22, 2015.

The entries must be sent to:
Olio Officina - c/o MBE - via Ruggero Bonghi 6 - 20141 Milano - Italia
Open for delivery from Mondays to Fridays, from 9 am to 1 pm and from 2 pm to 6.00 pm.

The packages must bear the following indication: “Olio Officina Concorso Le Forme dell’Olio” – Italia.

The entries must be furnished with:
a) The application form, duly filled in and signed by the head of the Company entering the Contest;
b) A copy of the receipt of the wire transfer confirming the payment of the entry fee, which covers the expenses sustained by the Administration Committee, and equal to 73.20 euro for each sample in competition.
c) The application form, official rules and bank details for the wire transfer will be supplied to whoever requests them.
d) The entries submitted by companies that have not paid the fee will not be admitted to the Contest.
e) Each entry must consist of 3 bottles, or other containers, perfectly packed.


CLAUSE 9

There is no restriction on the number of entries submitted. Please note that the entries will not be returned.

CLAUSE 10

The organizers of the contest cannot be held liable for samples delivered after the deadline, or for items that arrive partially or totally damaged or broken.

CLAUSE 11

All shipping, handling and customs clearance costs are to be fully borne by the Entrant. The companies that fail to meet these costs will not be admitted to the contest, even if they have already paid the entry fee, which in this case will not be returned. If postage is to be paid by the recipient, the parcel will be refused and the items will not be returned.

CLAUSE 12

The organizers of the Contest will take the greatest care to preserve the integrity of the samples submitted.

CLAUSE 13

The composition of the Jury, chaired by qualified professionals, will only be made public at the end of the Contest.

CLAUSE 14

The verdict of the Jury is to be considered final. The Jury has the faculty to award ex aequo prizes.

CLAUSE 15

Once the Contest is over, only the names of the winners will be made public. The award ceremony will take place in Milan, on Friday, January 22, during the 5th Olio Officina Festival. (www.olioofficina.com). The unclaimed awards will be sent by the organizers to the winners. The Committee cannot be held liable for loss, damages, thefts or non-delivery of the above awards.

Please send an email to posta@olioofficina.com to request the entry form and/or for any further information.

Olio Officina

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