MIOOA – the acronym for the Milan International Olive Oil Award – is an international compe- tition open to all olive producers, olive oil manufacturers and oil trading companies around the world.
The competition was set up in order to promote quality production and at the same time boost the perception of quality among consumers and among various professional operators, whether they are buyers or restaurateurs or chefs or belong to any other categories which use the product.
The goal is to recoup lost ground and highlight the many different expressions of quality that can be found in extra-virgin olive oils.The approach which the competition will be taking with olive oils will be to segment the extra-virgin olive oils by price range, so that the consumer is free to choose the most delicious extra-virgin olive oil at the price he or she feels is most suitable: quality and price, but also an area for an oil that aims for total excellence, without taking price constraints into account at all.
As such, MIOOA is the brainchild of oleologist and writer Luigi Caricato, forming part of the Olio Officina cultural and editorial project.
Milan International Olive Oil Award
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