Events

Market analysis

Special report on the WOOE, with interviews. Madrid is hosting the sixth World Olive Oil Exhibition on March 29th and 30th. What is the latest news from the global olive oil industry? Here is the opinion of Ana Isabel Hernández, imports manager of the American company Tama Corporation

Olio Officina

Market analysis

The press office of WOOE, the exhibition devoted to prime olive oils, has interviewed some of the leading protagonists of this sector. These interviews are here for our readers to see, courtesy of Ms. Cristina Villar.

The World Olive Oil Exhibition will be held on the coming 29th and 30th of March at Madrid’s IFEMA. The US companies will be key players of the 2017 World Olive Oil Exhibition.

Ana Isabel Hernández: “We are a company devoted to the commercialization of European gourmet products. We are located in the city of Miami and we belong to the PAISA business group, with nearly 60 years of transactions in Venezuela”.

Which are the main challenges facing the future development of the olive oil market in your country?

“In our case, I have to carry out a market analysis split in two parts. Within the Anglo-Saxon market, the biggest challenge for my company, which only commercializes Spanish products, is to compete with Italian olive oil, which was the first olive oil to enter the US market and therefore is the one that has achieved more recognition. In the Hispanic market, currently, the most worrying are the mixtures with soya, canola or sunflower oils, because when the olive oil prices increase, the mixtures do better. For us –and those– who purchase bottled olive oil, this can be applied to both markets, we are affected by the olive oil that is purchased in bulk and is packaged here; because the country of origin is specified on the label, instead of the olive variety that is used. And, that is why it is increasingly common to see that an olive oil is made with olive oil from Greece, Spain, Italy or Tunisia for example”.

Could you comment on the local olive oil production in USA?

“California is the only state where olive oil is produced, but this production does not significantly affect the imported olive oil”.

Which markets are currently showing the most promise for olive oil imports in the USA?

“Both markets are promising, but the Hispanic market is more competitive in conventional olive oils and mixtures, and the Anglo-Saxon market in gourmet olive oils”.

This is the first time you will visit WOOE, what do you expect to find in this Spanish fair?

“I hope to gain more knowledge about olive oil and to find suppliers that meet the demands of my market”.

Photo by Olio Officina

Olio Officina

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