Its initial goal was to provide new points of view to help rebrand the product that is olive oil, making it easier to understand and manage in a future perspective, aimed equally at professional users and consumers alike. Through its publications and its cultural events, over the years Olio Officina has put forward a new vision for olive oil, as well as for other condiments, in particular vinegar, using innovative operating concepts, which are both more effective than (and unquestionably unlike) those that had previously been used. Since then, there has also been an attempt to create a sort of olive-oil “nouvelle vague”, by combining and connecting some of the most iconic and ingenious figures in the sector, in order to launch a ground-breaking campaign that would mark a clear break with the past. It hasn’t been easy. It still isn’t. We will never give in. The results may not be immediate, but they can be seen by all.
Timeline of a cultural project (illustrated in broad brushstrokes)
A very brief summary, showing only the main steps. A more detailed list can be found on the Olio Officina portal, at olioofficina.it, under the heading “Who we are. Timeline”.
8 November. The Olio Officina blogis launched on the olioofficina.it domain.
2 December. The Westin Palace, Milan. Conception and organization of the day to celebrate the 50th anniversary of the extra-virgin olive oil product category, “1960-2010. Happy birthday extra-virgin.Tribute to the king of fats”, an event created in conjunction with the magazine Teatro Naturale, which Luigi Caricato was editor of at the time, and Bayer CropScience, with its publishing arm “Coltura & Cultura”.
26 April. Publication of the box set “1960-2010. Happy birthday extra-virgin.Tribute to the “king of fats”, published by Agrilinea containing four DVDs with full video footage of the entire day’s festivities.
9 August.Rispescia, in Grosseto province, as part of the FestAmbiente festival. Preview presentation of the First Edition of Olio Officina Food Festival scheduled for January 2012.
24 September.Presentation and launch of the Olio Officina Food Festival logo.
24 September.Presentation of a children’s game called The Oil Game, an Olio Officina training project developed by Giuditta Parisi of Archimedia with illustrations by Carlotta Parisi, in partnership with Luigi Caricato of Olio Officina.
6 October. Online debut for the Olio Officina Food Festival website, at the olioofficina.com domain.
19 December.Card collection number 1, which marked the beginning of an ongoing series of postcards dedicated to the Olio Officina Food Festival.
19 December. Milan, Palazzo dei Giureconsulti. Press conference to present the First Edition of Olio Officina Food Festival.
27-29 January. Milan, Palazzo dei Giureconsulti. First edition, Olio Officina Food Festival. Central theme: “The language of olive oil”. The concept of olive oil as a “cultural product” is launched.
24 October. Design and presentation of the 2013 Olive Oil Calendar,the first issue in a long series.
24 January.Olio Officina’s publishing debutwith the publication of the yearbook Olio Officina Almanacco.
24-26 January. Milan, Palazzo delle Stelline.Second Edition, Olio Officina Food Festival. Main theme: “The feminine side of olive oil”. Launches the concept of “democratic olive oil”.
24-26 January. In conjunction with the Onaoo tasting school, the idea of a high-tech, cutting-edge Oil Barwas launched, a project conceived and launched as a world first by Luigi Caricato at Simei in Milan in November 2007 and later used as a template at many other international events.
26 January. Milan, Palazzo delle Stelline. The first edition of the Forme dell’Olio packaging and design competitionis announced.
24 September. Massarosa, Lucca. Press conference to present the first edition of Olio Officina Anteprima, a travelling event to officially launch the Olio Officina Food Festival.
29 September. Villa La Brilla, Massarosa, Lucca. First Edition of Olio Officina Anteprima, in partnership with the Zona Franca publishing house and the Città Infinite cultural association. Central theme: “The Olive Oil Free Trade Zone”.
29 September. Villa La Brilla, Massarosa, Lucca. At Olio Officina Anteprima an important announcement was made, marking a decisive turning point: Luigi Caricato’s blog, Olio Officina, was closed down and turned into a weekly magazine, to be called Olio Officina Magazine, authorized by the Courts of Milan auth. no. 326 dated 18 October 2013, ISSN 2611-6359. In the meantime, the original blog took on the name of “Olivo Matto”(“Crazy Olive”), switching internet domains from olioofficina.it to olivomatto.it.
23-25 January. Milan, Palazzo delle Stelline.Third Edition, Olio Officina Food Festival. Central theme: “The social spirit of olive oil”.
25 January. Milan, Palazzo delle Stelline.First edition of the packaging and design competition Le Forme dell’Olio, award ceremony at Olio Officina Food Festival 2014.
7 April.Verona, Vinitaly/Sol 2014. Presentation of “The new beginning.A pact for olive oil”, a ten-point manifesto for the relaunch of the Italian table olive and olive oil sector, an Olio Officina initiative in partnership with the weekly publication L’Informatore Agrario.
5 October.San Cassiano and Nociglia, in Lecce province. Fourth Edition, Olio Officina Anteprima, in partnership with the Lua cultural association. Central theme: “Olive Oil lives in the Marshes”.
22-24 January. Milan, Palazzo delle Stelline.Fourth Edition, Olio Officina Food Festival. Central theme: “Olive Oil feeds Eros”.
22-24 January. Conception and curation of the exhibition “Oleum.Olive oil on four screens”, in partnership with the Apulian Regional Administration and the Lua and Abitare i Paduli cultural associations.
23 January.Milan, Palazzo delle Stelline. Project with Poste Italiane for the conception and realization of philatelic cancellations, the first in a long continuous series on various themes inspired by the olive tree and oil. These first-day covers are presented every year at the Olio Officina Food Festival.
26 March. Publication of the first of a long series of books, published by Olio Officina: the manual Succo di olive.Guida ragionata alla conoscenza degli oli, dalla produzione al consumo consapevole [Juice of the olive. Guide to the knowledge of olive oils, from production to responsible consumption], Various authors.
25-26 September. Great Hall of the Municipality of Recanati and Agriturismo Al Crepuscolo, Recanati. Third Edition, Olio Officina Anteprima, in partnership with the Gabrielloni Oil Mill. Central theme: “Avant-garde. The olive oil of the future”.
26 September. Recanati, a change of name is announced, from Olio Officina Food Festival to Olio Officina Festival.
21-23 January. Milan, Palazzo delle Stelline.Fifth edition, Olio Officina Festival, Central theme: “Avant-garde. The olive oil of the future”.
26 November. Alghero, Agriturismo Le Pinnette. Fourth Edition, Olio Officina Anteprima, in partnership with Domenico Manca – San Giuliano. Central theme: “Brother Olive”.
2-4 February. Milan, Palazzo delle Stelline.Sixth edition of Olio Officina Festival, Central theme: “Energy! Olive oil in motion”.
2 February.Milan, Palazzo delle Stelline. Presentation of issue 0 of the quarterly, OOF International Magazine.
10 May. Publication of issue 1 of the quarterly OOF International Magazine,in an international Italian/English bilingual edition.
18 December. Bologna, Fico Eataly World.Fifth edition, Olio Officina AnteprimaCentral theme: “I’m a tree”.
1-3 February. Milan, Palazzo delle Stelline.Seventh edition of Olio Officina Festival, Central theme: “I’m a tree”.
28 May.Milan, Palazzo delle Stelline.First edition, “Forum Olio & Ristorazione”, dedicated to the use of olive oils and condiments in food & beverage channels. Central theme: “Not a cost, but an added value”.
28 May.Milan, Palazzo delle Stelline.Launch of the first edition of the packaging and design competition Le Forme dell’Aceto.
22 December. Gallipoli Castle.Sixth edition, Olio Officina Anteprima. Central theme: “Starting again from the future”.
31 January – 2 February. Milan, Palazzo delle Stelline.Eighth Edition, Olio Officina Festival, Central theme: “Our Lady of Advertising”.
27 May.Milan, Palazzo delle Stelline.Second edition, “Forum Olio & Ristorazione”, dedicated to the use of olive oils and condiments in food & beverage channels. Central theme: “Informed choice”.
12-13 October. Castel San Pietro Terme, Bologna, Palazzo di Varignana.Seventh edition, Olio Officina Anteprima. Central theme: “Territorial oil, sartorial oil. The Emilian way of oil”.
19-22 November. Simei, Fiera Milano Rho. Exhibition “Le Forme dell’Olio”(“The Shapes of Oil”), Hall 15, congress area, at the 29th edition of Simei.
6-8 February. Milan, Palazzo delle Stelline.Ninth edition, Olio Officina Festival, Central theme: “Oil of the Peoples”.
8 February.Milan, Palazzo delle Stelline. Official presentation of the Olio Officina web portal, which brings together all the websites in Olio Officina’s cultural project.
25 May.Milan, Palazzo delle Stelline. Third Edition, Forum Olio & Ristorazione. Central theme: “The olive oil trolley”.