Arconvert will be participating at Olio Officina Festival 6th edition, an important forum dedicated to olive oil business – 2-4 February at Palazzo delle Stelline, Milan. The event goal is to develop more awareness about this sector importance and growth possibilities in Italy. OlioOfficina Festival is both a networking and training opportunity for all those sector players looking for a deeper insight into the most interesting topics ranging from production to current regulations, from marketing strategy to market trends, from labelling regulations to packaging design, etc.
Arconvert will be presenting “The Immaculate Papers by Manter”, its innovative, hot-off-the-press collection of nine 100% greaseproof self-adhesive papers designed in order to revolutionise the world of labels for the EVOOs, gourmet food in glass jars, and cosmetics. The “greaseproof treatment” is not simply a protective film that preserves just the label facestock, but a special treatment applied to the paper dough, which also acts as a barrier to the oil that decays the label via its edges. New EU norms ban restaurants from placing refill EVOO bottles without labelling on the table. Given that, producers have to focus on the fact that not only labels have to be more beautiful and elegant to comply with the restaurant elegance, but they also must stay clean and intact as long as they remain at clients’ disposal on the table in order to prevent the tarnishing of the image of the restaurant and of the EVOO brand name.
Thanks to neuroscience, we are now aware about the importance of packaging in the food & beverage sector. Just as in the wine world, also in the oil sector packaging can be a marketing tool to position the product, promote and protect the brand, deliver contents (storytelling, organoleptic info, culinary combinations, etc.). Chiara Tomasi – Marketing Manager at Arconver Spa – will be speaking about packaging as a powerful tool to influence the consumer buying behaviour in front of a shelf stacked with a myriad variety of similar items during the presentation “Packaging as a sensory marketing tool”, that will be held on February the 3rd at 10 a.m. in the Leonardo Room.
Among the leading global producers of self-adhesive materials (papers & films) for the cosmetics, pharmaceutical, textiles, and large-scale distribution sectors, Arconvert is the ideal partner for those who search for precious, unique textures for the demanding food & beverages market. Capitalizing on the unquestionable finery of the facestocks produced by its head company Fedrigoni, Arconvert promotes the concept of coordinated packaging “label and box”, elevating this process to an art form. Besides satisfying the most demanding aesthetic requirements, Arconvert is the leading sector benchmark for technological innovation, creating high performance self-adhesive materials that are stain-proof and guarantee the authenticity of quality marks such as Made in Italy, PDO, PGI, etc.
For further info
Chiara Tomasi | Marketing Manager
Arconvert S.p.A. – Strada del Linfano, 12 – 38062 – Arco (TN) – Italy
Tel. +39 (0)464-584443 Fax +39 (0)464-532024 | Mobile +39 344-2549087 | [email protected]
www.arconvert.com – www.labelabbymanter.com – www.immaculate-papaers.com