Olive Oil and Table Olives, promotion campaigns in China and Australia

In view of the growing importance that the olive sector has acquired in China and Australia, the International Olive Council has launched two ambitious promotion campaigns that seek to bring those countries closer to the IOC and to contribute to the growth and development of their olive sectors.

To launch these campaigns, the IOC has organised an initial visit to China (23–25 May) and to Australia (26–30 May). During these visits, the IOC – represented by Jaime Lillo, the Deputy Executive Director, and Ender Gunduz, the Head of the Economy and Promotion Unit – will meet with the competent government authorities, representatives of the olive industry and local producers, and importers and trade delegations. Their visit will continue on to New Zealand (from 30 May to 3 June) to follow up on the visit that the Minister of Agriculture made to the IOC.

The main expected outcomes of these meetings are, on the one hand, raising awareness of the work conducted by the IOC, its perspective and its objectives and, on the other hand, receiving positive feedback through dialogue and sharing different visions and perspectives concerning the olive sector in these three countries.

Photo by Olio Officina