USDA‘s National Institute of Food and Agriculture (NIFA) is making up to $31.5 million in funding available to help participants in the Supplemental Nutrition Assistance Program (SNAP) more easily afford healthy foods like fruits and vegetables. Agriculture Secretary Tom Vilsack made the announcement last 29 September with Virginia First Lady Dorothy McAuliffe in Richmond. “Too many struggling families do not have adequate access to nutritious food,” said Agriculture Secretary Tom Vilsack. “Helping families purchase more fresh produce is clearly good for families’ health, helps contribute to lower health costs for the country, and increases local food sales for family farmers. Public-private partnerships with non-profit organizations and other community groups are already proving to have great success across the country. These resources will allow partnerships like these to help even more families.” The Food Insecurity Nutrition Incentive (FINI) program, a new Farm Bill program, brings together stakeholders from distinct parts of the food system and fosters understanding of how they might improve the nutrition and health status of SNAP households. Under FINI, applicants may propose relatively small pilot projects, multi-year community-based projects, or larger-scale multi-year projects. Funded projects will test community based strategies that could contribute to our understanding of how best to increase the purchase of fruits and vegetables by SNAP participants through incentives at the point of purchase, supported by effective and efficient benefit redemption technologies, that would inform future efforts.