The EAC, the Association of Cretan Exporters, is taking the field and strongly disapproving. The algorithm, which assesses only part of each nutritional profile, does not actually consider the overall quality of each food or ingredient. A striking example of this misleading mechanism? Extra virgin olive oil, a natural food with a scientifically proven high health value, falls into category 'C', while processed foods and soft drinks paradoxically appear healthier, falling into a higher category ('B' or even 'A')