Massimo Occhinegro

The US has always tried to excel in every field. California now seems to want to replicate the success it had with wine. If this is the case, no doubt it will succeed. They are executing a well-laid strategy, and leaving nothing to chance. After breaking with the International Oil Council, the US intends to fight Europe’s hegemony. In this respect, Italian companies are particularly vulnerable, since they often find themselves under the eye of the anti-fraud units. In perspective, we, who have unwittingly been the most helpful in paving California’s road to success, will be the ones who will presumably lose the most.

Olive oil is no longer an exclusive speciality of Mediterranean countries. In other areas too this sector is boosted by strong marketing strategies, aimed at achieving ambitious targets. The United States in particular are quite determined: they have refused to join the IOC, added or modified chemical parameters, launched a campaign against imported oils and protected their production by banning a widely used pesticide, chlorpyriphos-ethyl. There is every reason to believe that the Americans will win their bet: the prerequisites, in terms of marketing, professionalism, available land, laws and media support, are all there

“Why olive oil is the best and healthy dressing and cooking”, a group on facebook highlights the high nutritional and health value of oils from olives