The main message reported back from the campaign The Olive Oil Promise, launched by the IOC in the United States

The main message reported back from the campaign The Olive Oil Promise, launched by the IOC in the United States as the first global importer of this health product par excellence, is that an increasing number of Americans are opting for a diet based on extra virgin olive oil.

Confirmation in this regard was received from UC Davis in Sacramento, California, where an international scientific symposium was organised to promote the consumption of olive oil and make US consumers aware of the benefits of this “perfect product”.

This international symposium, held on 17 January, brought together experts from around the world to present up-to- date scientific results on the health benefits of the consumption of olive oils and on the role of olive oil in the prevention of chronic diseases.

The consumption of olive oil has long been linked to improved health: see full text
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International Olive Council