Her greatest dream is that extra virgin olive oil will become popular all over the world. For Maria Flora Monini it is necessary to invest in advertising. Promoting not only the brand, but also the culture of a product.

What hampers olive oil trade in the United States, one of the richest markets for quality food? While discussion on TTIP goes on, here are some anticipations to Olio Officina from Paolo De Castro, coordinator of the Agricolture Committee of the European Parliament on this subject.

The Italian myth and how it is abused. The shelves of many shops in New York abound with explicit references to the homeland of Dante Alighieri and Luciano Pavarotti. Even street food often claims to have some link to our cuisine, or better, a generic and improbable "Italiano" food style. Be alert, so as to avoid imitations.

Here are most recent datas from International Olive Council, the intergovernmental organisation that brings together olive oil and table olive producing and consuming stakeholders. A starting point to know trends in olive oil and table olive market 2013/14 and and new distribution opportunities.

This ancient brand owned by the Fontana family is now in the hands of the Chinese company Shanghai Yimin Foods. The Salov entrepreneurs, headquartered in Lucca, are still present, but only as minority shareholders.

Everything is ready in Morocco for the seventh edition of the Olive tree Mediterrean Days in Meknes, an international event organized by Agro-pôle Olivier with the International University of Andalusia and other partners. The theme is: “Quality, labeling, mediterranean diet and biomass: the heart of competitiveness and sustainable development of olive oil sector” (October 21 to 23). Not to miss!

No blockage by India of European olive oil. Contrary to media reports, there are no consignments of olive oil lying un-cleared at Indian ports