Olio Officina is organizing the second International Packaging, Visual Design and Innovation Contest Le forme dell’aceto, to be held in Milan, Italy, in collaboration with media partners Olio Officina Magazine, OOF International Magazine and Oliocentrico. The Contest aims to raise awareness among producers of the importance of vinegar care and packaging

Olio Officina is organizing the seventh International Packaging and Innovation Contest Le forme dell’olio, to be held in Milan, Italy, in collaboration with media partners Olio Officina Magazine, OOF International Magazine and Oliocentrico. The Contest aims to raise awareness among producers of the importance of extra virgin olive oil, oils from other raw materials and cosmetics based on olive oils, as well as care and packaging

The United States accounts for around 36% of world imports of olive oil, placing it in first place followed by the European Union with 15%; Brazil with 8%; Japan with 7%; and Canada with 5%. This makes a total of 71% of imports worldwide. The rest of the importer countries account for just under 5%

The South American country accounts for about 8% of world olive oil imports, ranking third after the United States (36%) and the European Union (15%). These three countries, just to give you an idea, alone account for 59% of world imports. The Brazilian table olive market also shows a positive long-term trend, reaching 17% of world imports.

It is a very flourishing sector of the economy, with 380,000 permanent jobs, involving almost 480,000 farms, with a national olive-growing area increased by 63%, at the rate of almost 27,000 hectares per year (in the period 2008-2018). At present, 26% of the olive groves are young and 72% are in full production. The old plantations are only 22% of the total. A focus of in-depth analysis useful to get a general and detailed idea of how and how much the Maghreb country is investing in olive growing and heliotrophication

Interview with Pasquale Forte: “Nothing is the same any more. Consumers have changed, but so have their philosophy and approach to life. Today they want to live through their emotions: smelling, tasting, trying. Advertising is a serious job. In order to be influential, it is vital to develop new messages"

In 2016/17, Egypt had a total cultivation area of 100,000 ha, almost 1% of the world’s total. According to the latest IOC data, the Egyptian olive sector is heavily oriented towards table olives, which represent 95% of its total production. Egypt is the second biggest consumer of table olives per capita among IOC member countries, and the fourth when counting non-member countries

Interview with Gian Franco Carli: Our oil is “made by the people who bring it, brought by the people who make it”, without using middlemen. You have to experience the product. You have to immerse yourself in it. To the point of saturation. Penetrate through to its heart. In fact, if you can’t manage to crystallize what you want to tell consumers in one single idea, one single topic, you can’t be creative. A good rule is to always tell the truth, and if possible the whole truth. Because in the long term, only the truth will win over people’s trust. And what other purpose should there be for advertising, if not to encourage and establish trust?

Interview with Massimo Occhinegro. The success or failure of an olive oil launched on the market depends on the business choices we make. Advertising is very useful, because through its repeated series of messages it helps consumers understand an extra virgin olive oil’s value and individual qualities – note the plural, since they really are numerous and varied. Although it has been produced for millennia, the oil obtained from olives remains a food/condiment which in many ways is still unexplored, waiting to be discovered. Today’s consumers should only be made aware, but never forced into making a choice.

Between 11 and 15 March, members of the international panel of the 2019 edition of the Mario Solinas Award judged the 164 contenders and have selected the top three winners from each group, as well as the finalist oils

Est une campagne oléicole exceptionnelle de point de vue production d’olive. La campagne oléicole actuelle se démarque par un nouveau record de production des olives, qui de l’ordre de 2.000.000 tonnes d’olives, soit une hausse de 42 % par rapport à la moyenne de production des olives des cinq dernières années

After The Last Year’s Success, David Neuman Returns To The World Olive Oil Exhibition. “How to export EVOO to the USA” will be his conference topic. In the program of conferences, alongside him, there will be Joseph Profaci, director of the North American Olive Oil Association (NAOOA) and Alexandra Kicenik Devarenne, international olive oil consultant based in California, among others

The Olive Oil Center of Excellence of GEA signs contract for the largest oil mill in Asia in the Kingdom Saudi Arabia. The project, which exceeds three million euros, offers an integrated solution that includes civil engineering, automation, processes, training and machinery

Madrid hosts the Evooleum Awards Ceremony to the Best EVOOs of the World. Mercacei Publishing Group delivered on January 21 a total of 36 Awards to the best producers in the world according to the EVOOLEUM Best of Class Awards, the International Awards for the Quality of Extra Virgin Olive Oil. In addition, chef María José San Román receive